天猫2018架构调整:不再只关注线上商业

3月5日消息,天猫集团副总裁靖在上海天猫金妆奖上明确2018天猫三大使命:消费升级主引擎、品牌转型主阵地、新零售主力军。

他表示,天猫2018年最重要的调整,是在整个集团的支持之下,天猫更加彻底地围绕“客户第一”逻辑进行组织架构调整。

第一、原来的云零售事业部和天猫合体,成为天猫新零售平台事业部。因为天猫全面转型,新的天猫已经不再只是线上的概念,所以需要面向品牌商家线上线下的运营组织,提供全面的商业解决方案。

第二、营销平台事业部会全面结合新零售,会跟线下所有的场发生更有效的联动,大家以后在银泰看到天猫“小黑盒”不用诧异,你可能还会在不同线下卖场看到天猫各种IP的营销产品。

第三、商家运营中心全面升级,要简化大量的、不适应新零售时代的运营规则,要思考线上线下融通之后商家赋能机制的重构,如何让商家更便捷地与天猫合作、更高效地管理消费者数据、更快速地打造新产品。

第四、2018天猫的首要任务,满足消费者消费升级,赋能品牌新零售商业互联网化。同时,新零售大环境下,2018年天猫双十一将升级,不仅集中在一天

 

cherired红柒电商  上海电商代运营

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